George invents a character named Art Vandelay to get out of trouble, like Kramer has a Van Nostrand. Here are a few of the Art Vandelay scenes.
Actually, a real Mr. Art Vandelay shows up in the last episode (The Finale, season 9). He is the judge sentencing the four to spend a year removed from society so that they can contemplate the manner in which they have conducted themselves.
Find Seinfeld Season 9 at Amazon